Thursday, 22 March 2012

L'Oreal's Misleading Avert Has People Questioning

This L'Oreal advert of Rachel Weisz has been banned as misleading because the photo has been so digitally enhanced. It's pretty clear that she clearly does not look like that in real life... This advert is a bad representation to all who saw it and I agree that it should be banned. I have noticed lately that more 'flawless anti-wrinkle' campaigns have been in magazines and I know for a fact that these actresses that model for the campaigns do NOT look like this in reality. It's a ploy to get their target audience, older women, to think they can look 35 again by using photoshop to make the actresses look so much younger than they really are. If you think about it this has a bad effect on all women worldwide no matter what age they are. Because everyone girl dreams for the perfect body, beautiful face and gorgeous smile that will attract the opposite sex, the out come of these photos for women and teenage girls can cause self esteem issues, weight issues and depression. We all know what high school is like and there is so much pressure to look perfect in every day life no matter what age you are. The fact that more than enough photos in magazines make people feel miserable about themselves than good, it shows that too much of the wrong representation is shown in the media and it's causing bad flow on effects for everyone. All girls compare themselves to the people around them. It's just what we do. I now have the habit of picking up the magazine that looks less photoshopped because I don't want to read fake things about products that will never work etc. It's getting boring and I have better things to do, and you do too.

Dove Beauty Advert

Dove Evolution 

This Dove advert shows how 'models' look so amazing in all those photos in the magazines. But we are all being tricked by the fact that their number one make up item is actually photoshop. How do you feel when you see these stunning women in magazines and you feel like you couldn't compete because you don't look like that? Well everything we see is false. Photoshop has changed the way models look in photos for years and now we are believing that they really do have that flawless complexion, beautiful big eyes, long necks, perfect figures etc. The model in this Dove advert looks completely normal before the hair, the make up and of course photoshop. But after... Well thats another story.

We see billboards everywhere trying to sell us the next upcoming product by making the model look absolutely unbelievably gorgeous; therefore we believe we can look like this to if we buy the product and BAM they win. Current score; Them one - Us zero.. We have all fallen foolishly for these misleading adverts.


Monday, 19 March 2012

What is a 'Stereotype'?

What is a stereotype? Well everyone has a fair idea as we are constantly judging, characterizing and analyzing the people around us of how they act, what they wear and the things they say. A stereotype is a way in which we classify others around.
The Oxford Dictionary states that the word 'stereotype' is a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
We are aware all through high school of the different stereotypes; the jocks, nerds, cheerleaders, emo's and the list could go on but you get the idea.
We are always unconsciously acting with out thinking. We judge the type of person someone will be before we meet them just by looking at their appearance and their behavior. Everyone has. It's a problem that effects us all but there isn't a cure unfortunately.